About Dakki


Established in 2001. Holds the solid and distinct reputation as the number one producer of patented high quality vacuum packed pillows. DCCI is considered as a major player in the production and distribution of licensed properties of Disney, Nickelodeon, DC Comics, Hello Kitty, Ben 10 and many more. At present, the product range includes bedding (comforter, fitted sheet and pillow cases), apparel and accessories.

The company started with a dealer base of 10,000. Today, it has 12 fully operational branches and 100 independent business centers, with 360,000 registered active dealers and still growing. DCCI is continuously expanding its presence across the Philippines. It has diversified into the business of producing corporate giveaways for corporate accounts, such as, banks, pharmaceutical companies and others. DCCI has tied up with other well known retailing companies to strengthen its market presence and to reach a wider market base for its quality products.With the mark of excellence the company has consistently shown, Dakki Classics Concepts, Inc. has recently garnered the following awards:


Our Vision
We pledge to pursue our commitment and dedication to excellence, as we affirm to translate DCCI operating principles and values in the company culture, in order to continuosly sustain and elevate quality of our merchandise, anticipate and satisfy the needs of our customer, promote and uplift the course of life of our dealers, and develop potentials and foster welfare of our employees. Thereafter, to be able to respond and adapt in the direct selling and retail industry; to continue to grow and prosper in DCCI's pursuit of improving the quality of life.

Our Mission
DCCI will develop a management team who shall uphold and practice benevolence in leadership but at the same time, is solidly based on professional competence. DCCI will continuously develop a culture where everyone is a family, motivated by a genuine desire to nurture and potentials of its employees and customers to the fullest, and in the process, achieving its goal. DCCI will consistently create or produce excellence in the quality of all products it manufactures and merchandises. The manufacture, marketing, and sales of quality products will be carried out by motivated DCCI employees who are committed to deliver excellence in their craft, proficiency in their work performance, and professional customer service. Such will ultimately redound upon total customer satisfaction that will consequently translate to their (employees') general welfare, and suitable return of investment to DCCI owners and stockholders. Thus, DCCI will become a partner in progress with the government, doing its share of improving the quality of life in the different sectors of society and in the goal of national building. DCCI will continuously support its tema who will plan and initiate strategies that shall lead the company in realizing the company's sales targets and even exceeing the returns of investmensts expected by the owners and operators. DCCI will build and support a cohesive team spirit in all levels of the organization that shall foster harmony, promote adaptation, stimulate innovation, demonstrate proactive attitude towards work and apply VMO principles and values towards achieiving quality of work life.